The NewsDemon Blog

Recently, Microsoft launched a new tool to detect online commercial intention. The intention with the tool is to generate a statistical calculation on how likely an average user would be inclined to purchase from a website or the likelyhood they would be searching for keywords to purchase something.

For instance, using this with our own website, Newsdemon.com, we generated these results:

Probabilities for Each OCI Type:
Commercial-Informational    Prob.: 0.5848
NonCommercial                    Prob.: 0.37661
Commercial-Transactional    Prob.: 3.8585e-002

According to this tool, you are 58% likely to buy something from our website.

Running this for the keyword Usenet, generated these results:

Probability for Commercial Query:
0.13459

We have a measly 13% probability that someone will be likely to buy using this keyword. No one likes Usenet anymore? This prompted suspicion.

So we decided to look further into this and to see what else is more popular than Usenet according to this Microsoft tool. The following is our results.

Toe Nails
Probability for Commercial Query:
0.43807
Beats Usent by 30%

Lint
Probability for Commercial Query:
0.30344
Beats Usenet by 26%

Grandmas Dentures
Probability for Commercial Query:
0.32371
Beats Usenet by 19%

Used Tissues
Probability for Commercial Query:
0.54734
Beats Usenet by 41%!!!!
If Microsoft is using their own tool for there marketing and estimating the intelligence of their audience by the results of this system would explain the reasons for most of their current lines of products.

It begs the question at the end of the day, can poor Microsoft get anything right anymore?