Verified from posts on USENET newsgroups, innovative musician and producer will.i.am of The Black Eyed Peas will be bringing his creative talents to Intel Corp. where he will take on his new role of “Director of Creative Innovation” .
Will.i.am, whose real name is William James Adams Jr, is not joining the company as a full-time employee but he will be helping Intel “develop the next generation of smartphones and tablets, according to entermainment and technology newsgroups.
The Grammy Award-winning musician will be assisting with the development of devices including laptops, smart phones and tablets, Intel announced Tuesday at their internal sales and marketing conference.
What he’s got to offer to giant Intel is anyone’s guess, but their Vice President seems to think it’s a shrewd move.
Intel, the world’s largest chipmaker, hopes to gain the attention of younger generations by incorporating both entertainment and technology, according to Deborah Conrad, the company’s head of marketing.
Deboran Conrad said: “We’re thrilled to tap into the limitless creativity Will.I.Am brings to the table. He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally.
The company statement announcing the relationship said it will tie in “with Intel’s “compute continuum” vision, in which more and more devices will compute and connect to the Internet, and the company’s “visual life” initiative that explores how visual experiences such as photos, videos and movies are redefining the relationship consumers have with laptops, smart phones, tablets and other devices.”
“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” Will said in a statement. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”